Camp Jeep Experience at the Canadian International AutoShow
Put Jeep’s Off-Road Capabilities to Test at the Toronto Auto Show
The 2023 Canadian International AutoShow ( Feb. 17 – Feb. 26) brought the interactive Camp Jeep experience to Canada for the first time, offering the auto show attendees a whole new way to put the unparalleled off-road capabilities of the best Jeep vehicles to the test. The CIAS is the largest auto show in the country, which returned after three years of the global pandemic — offering automobile enthusiasts an opportunity to glimpse some of the most beautiful, future-forward and meticulously designed vehicles from top brands.
Camp Jeep included a variety of Jeep models like the Jeep Wrangler 4xe and plug-in hybrid Jeep Grand Cherokee 4xe to allow 4×4 drivers to experience the legendary performance capabilities of these vehicles on a trail-rated, off-road course. Since 2004, over 3 million auto show guests across five continents and 15 countries have experienced Camp Jeep activations. Follow along to learn more about the Camp Jeep event with the experienced automobile professionals at S&B Keswick Motors.
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How is the Camp Jeep Track Crafted?
Camp Jeep is one of the most awarded experiential activation programs in the automobile industry, offering showgoers an opportunity to look closely at Jeep’s top models’ features, design and, of course, powertrain capabilities, traction, stability and articulation. Over ten tractor-trailers carrying a total of 72, 570 kg (160,000 lbs) were used to manufacture the 1,858 square metres (20,000 square foot) of the Camp Jeep track at the CIAS with 10 tons of boulders, trees up to 5 meters tall and 100 yards of mulch. Furthermore, over 400 man-hours went into the construction and then dismantling of this off-road track.
What’s in the Camp Jeep Track?
To offer the attendees a first-hand look at the exceptional capabilities of Jeep vehicles, the Camp Jeep track featured five obstacles to test break over, ground clearance and suspension travel, along with other performance-centric parameters. The trail-rated, artificial trail had the following obstacles:
- A four-meter high, 35-degree Jeep mountain
- An off-camber stability side slope
- A 30-degree banked articulation wedge
- An extreme break-over obstacle
- A 1.5-metre high ground-clearance stair climb
Camp Jeep was free to experience throughout the auto show week for thousands of attendees, bringing the off-road experience indoors. For more information about the 2023 Canadian International AutoShow, stay tuned with S&B Keswick Motors.